Experts quoted by NDTV say traditional financial education—particularly messaging around savings habits and Systematic Investment Plans (SIPs)—is struggling to connect with Gen Z. The outlet reports that younger consumers often do not engage with conventional, text-heavy explanations or one-way awareness campaigns.
To address this gap, experts point to approaches that align with how Gen Z learns and interacts, including more interactive formats. One concept gaining attention is gamified learning, where users build understanding through interactive experiences rather than passive instruction. NDTV describes gamification as a way to teach financial concepts through participation, feedback, and engagement, aiming to make topics such as saving and investing feel more relevant and accessible.
While the coverage focuses on the disconnect and potential solutions, it does not provide specific data on reach, adoption rates, or measurable improvements. The discussion centers on changing delivery methods and learning tools to improve engagement among Gen Z audiences.
