Ace Hardware says its retail media network, RedVest Media, is adding new capabilities for advertisers as part of an upfront event. The updates include tools tied to weather, incrementality measurement for off-site campaigns, and options intended to broaden audience reach.
Across coverage, outlets describe the additions as part of RedVest Media’s broader effort to build a more performance-focused retail media offering. Modern Retail highlights features such as influencer marketing and integrations with DoorDash, alongside “weather” elements. Digiday also notes the addition of incrementality measurement functions for off-site media and points to social amplification and influencer marketing as part of the lineup.
While the articles emphasize different components, they collectively frame the announcement as a product expansion roughly one year after RedVest Media’s launch. The focus remains on giving advertisers more ways to target and measure campaigns that extend beyond in-store channels, including campaigns that respond to changing conditions and that leverage partner and social-driven distribution.
