Air India Express unveils new uniforms for its cabin crew and other frontline staff across its global network, effective September 1. The airline says the collection is designed to create a unified look across airports and onboard operations, including roles in flight operations and aviation security.

The uniforms draw on craft and textile traditions from multiple Indian regions. Outlets report motifs inspired by Kanjeevaram (Tamil Nadu), Pattu (Himachal Pradesh), Patola (Gujarat), Gamosa (Assam), and Bagh work (Madhya Pradesh). The designs blend traditional silhouettes with modern tailoring, including contemporary kurti-based outfits paired with tailored jackets, scarves, and accessories.

Both sources describe the branding update. The Times of India highlights the shift away from red branding to Air India Express’s “Xpress Blue” and “Xpress Orange” colors, while the Free Press Journal adds that the airline links the redesign to its “Tales of India” concept. The Free Press Journal also details material choices such as banana crepe for breathability and stretch, and notes in-house and external collaboration on different staff categories.