Range Rover launches its first fully electric vehicle, a fully electric SUV unveiled after a year-long delay. The model is built at Jaguar Land Rover’s plant in Solihull, where the brand has been based since 1970.

Outlets report a premium price for the new SUV. The Guardian says it starts at £154,070, while Bloomberg gives the equivalent as about $208,420. Both accounts frame the cost as a significant test for buyers in the luxury electric-vehicle market.

The coverage also touches on the broader competitive and market context. Bloomberg notes the likely challenge of sales outlook in the United States and highlights competition, including from Chinese automakers. The Guardian instead emphasizes the vehicle as a “greener” option for fans of large British-made SUVs, while also underscoring that the launch follows the previous planned timeline being pushed back.