Argentine President Javier Milei’s reliance on social media—central to his rise in 2023—now appears to be weakening, with outlets reporting that his online support is declining ahead of his 2025 re-election bid.

Both sources describe Milei as a politician who has treated social media as a major tool for political communication and mobilization. The shift comes as he faces mounting challenges tied to the timing of the next election, with his digital momentum no longer matching earlier levels. While one outlet frames this as “misfiring” for his campaign prospects, the other emphasizes that the change is visible in the lead-up to re-election.

In terms of angles, the reporting focuses less on specific policy outcomes and more on how his online presence is performing compared with the period when he used social media effectively to build broad attention and support. The coverage presents the decline as a potential signal of broader political headwinds, without attributing the change to a single cause.