ElevenLabs hires Ashley Kramer, previously vice president of enterprise sales at OpenAI, as its first chief revenue officer, according to reports. Bloomberg describes the move as part of the company’s efforts to increase business demand for its AI voice tools.

The Next Web adds additional context around ElevenLabs’ customer base and product compliance. It reports that more than half of ElevenLabs’ revenue comes from enterprise customers, aligning with the new role’s focus on revenue growth. The outlet also notes that ElevenLabs’ core product falls under the EU AI Act’s rules for synthetic content marking. It says systems already on the market have until 2 December 2026 to comply, framing the commercial and regulatory pressures facing the company.

Across the outlets, there is broad agreement on the hire, Kramer’s prior role at OpenAI, and ElevenLabs’ emphasis on developing enterprise sales. Differences are mainly in the added context provided by The Next Web, including regulatory timelines and revenue mix.