NBA star Russell Westbrook is joining the upstart basketball league Project B as a co-founder, with outlets also describing him as chief strategy officer. The announcement frames Westbrook as the league’s highest-profile addition so far.
Project B is positioned as a new professional basketball venture that is not expected to begin play immediately. The Athletic reports the league is set to start in early 2027, while details on the league’s broader structure, schedule, and team plans are not fully specified in the provided excerpts.
Across the two sources, the core points align: Westbrook’s involvement is central to the league’s early development, and he takes on an executive role beyond playing. The outlets differ mainly in how they label his responsibilities, with one emphasizing “co-founder” and the other adding “chief strategy officer” in the description of his duties. Neither source, in the provided text, offers extensive commentary on ownership, operations, or participating markets.
