Erewhon, the upscale grocery store brand known for expensive menu items such as roughly $20 smoothies, is opening a new location outside of Los Angeles, according to reports. The store has gained wide attention for its premium offerings and for the way its drinks and products have become part of popular culture.
Outlet coverage highlights that Erewhon’s reputation extends beyond grocery shopping into celebrity-linked marketing. Some of its smoothies have been described as created or promoted in collaboration with public figures, including Sabrina Carpenter, Hailey Bieber, and Kendall Jenner. This focus on high-profile partnerships is presented as a key factor in the brand’s visibility and customer draw.
Across the available reporting, the central point is the same: Erewhon is expanding beyond its current Los Angeles-area presence. Differences are limited to the framing of what the brand is most known for—particularly its pricing and celebrity-associated collaborations—rather than any dispute about the planned opening itself.
