Judge rejects DOJ bid to force Google to sell AdX advertising exchange

Judge declines to make Google sell AdX in win for firm against US antitrust enforcers’ attempts to break up big techAlphabet’s Google escaped a breakup of its advertising technology business on Wednesday, when a judge in Virginia ⁠rejected US antitrust enforcers’ bid to force a sale of Google’s online advertising exchange.While the ad exchange is a small part of Google’s business, the ruling is the second powerful ⁠symbolic victory against the US Department ⁠of Justice in ​its efforts to force Google to sell assets to address illegal monopolies. Continue reading...

An anonymous reader quotes a report from Reuters: Alphabet's Google escaped a breakup of its advertising technology business on Wednesday, when a judge in Virginia rejected U.S. antitrust enforcers' bid to force a sale of Google's online advertising exchange. While the ad exchange is a small part of Google's business, the ruling is the second powerful symbolic victory against the U.S. Department of Justice in its efforts to force Google to sell assets to address illegal monopolies. U.S. Judge Leonie Brinkema in Alexandria, Virginia, declined to make Google sell AdX, where publishers pay Google a 20% fee to sell ads in auctions that happen instantly when users load websites. She accepted most of the parties' proposed behavioral remedies. The DOJ and a broad coalition of states sued Google in 2023 over its dominance in markets for advertising technology used by online publishers and websites. In April 2025, Brinkema ruled that Google holds illegal monopolies on servers that host publisher ads and ad exchanges which sit between buyers and sellers. Google unlawfully locked publishers on its ad server into using its AdX, the judge found. The tech giant's anticompetitive conduct "substantially harmed Google's publisher customers, the competitive process, and, ultimately, consumers of information on the open web," Brinkema said at the time. At a trial last year on remedies in the case, the DOJ argued that Google cannot be trusted to run AdX, given its past behavior. Google argued that a forced sale would be technically difficult and result in a long and painful transition that would hurt customers. During the remedies trial, Google's lawyers warned that forcing it to sell parts of its ad-tech business would cause disruption and damage. [...] The ruling is the third time in a row that a judge has rejected a bid by U.S. antitrust enforcers to break up Big Tech in a crackdown that started during President Donald Trump's first term. In another major Google antitrust case, a judge similarly rejected the DOJ's push to force Google to sell Chrome. It is likely to fuel questions about whether courts are up to the task of checking the industry's unprecedented power over the U.S. economy. Read more of this story at Slashdot.

An anonymous reader quotes a report from Reuters: Alphabet's Google escaped a breakup of its advertising technology business on Wednesday, when a judge in Virginia rejected U.S. antitrust enforcers' bid to force a sale of Google's online advertising exchange. While the ad exchange is a small part of Google's business, the ruling is the second powerful symbolic victory against the U.S. Department of Justice in its efforts to force Google to sell assets to address illegal monopolies. U.S. Judge Leonie Brinkema in Alexandria, Virginia, declined to make Google sell AdX, where publishers pay Google a 20% fee to sell ads in auctions that happen instantly when users load websites. She accepted most of the parties' proposed behavioral remedies. The DOJ and a broad coalition of states sued Google in 2023 over its dominance in markets for advertising technology used by online publishers and websites. In April 2025, Brinkema ruled that Google holds illegal monopolies on servers that host publisher ads and ad exchanges which sit between buyers and sellers. Google unlawfully locked publishers on its ad server into using its AdX, the judge found. The tech giant's anticompetitive conduct "substantially harmed Google's publisher customers, the competitive process, and, ultimately, consumers of information on the open web," Brinkema said at the time. At a trial last year on remedies in the case, the DOJ argued that Google cannot be trusted to run AdX, given its past behavior. Google argued that a forced sale would be technically difficult and result in a long and painful transition that would hurt customers. [...] The ruling is the third time in a row that a judge has rejected a bid by U.S. antitrust enforcers to break up Big Tech in a crackdown that started during President Donald Trump's first term. It is likely to fuel questions about whether courts are up to the task of checking the industry's unprecedented power over the U.S. economy. Read more of this story at Slashdot.