RMI Direct Marketing ends operations and forms alliance to transfer client services

RMI Direct Marketing ceases operations on September 1, and the company announces a strategic alliance to help its clients transition their list management and brokerage services. Under the agreement, RMI recommends that clients move those services to AudienceFirst Media, a division of SimioCloud within the constituent experience management firm Moore.

Both outlets describe the same transition arrangement: RMI stops operating and directs clients to a Moore-related unit for continuity of list services. The PR Newswire release frames the move as an alliance between Moore and RMI Direct Marketing, providing corporate background on Moore as a constituent experience management (CXM) company. The Non-Profit Times focuses more directly on the operational change—RMI’s cessation—and the practical next step for RMI’s clients.

Across the two reports, the key points are consistent: the effective shutdown date, the recommendation to transition services, and the receiving organization being AudienceFirst Media under Moore’s corporate structure. Differences are mainly in emphasis and wording rather than substance.