Apple faces a major legal claim in the UK over its App Tracking Transparency (ATT) privacy feature, which requires apps to ask users for permission before tracking. The claim is filed at the Competition Appeal Tribunal (CAT) in London and seeks around £2 billion (reported as about $2.7 billion by Reuters). It is brought on behalf of UK app developers and alleges the ATT system is applied in a way that harms developers while benefiting Apple.
Ann Pope, a former senior UK antitrust official at the Competition and Markets Authority, brings the case. The argument, as described by the outlets, is that the policy disadvantages developers and creates an uneven competitive environment. One reported rationale is that ATT “polices everyone except Apple,” though the sources differ in how they frame that point. AppleInsider notes the claim is linked to broader competition scrutiny, including that CAT is already considering a separate iCloud-related case involving Apple valued at about $4.1 billion. Overall, the filings center on competition and fairness rather than questioning ATT’s existence itself.
