Swiggy is entering the travel segment with a premium concierge offering delivered via its CREW personal travel concierge app. Business Line reports that the company’s new service is live and positioned around convenience, drawing on about a year of learning from its CREW programme. NDTV adds that the travel concierge is available within the CREW app.
NDTV says access is restricted to paid members and invited travellers, indicating a controlled rollout rather than open public availability. Business Line highlights that travel is emerging as the strongest-performing category within CREW, suggesting demand for the service is highest in this area. While both sources describe the launch and availability through CREW, they differ mainly in emphasis—one focuses on demand trends and the preparation behind the move, while the other focuses on the current membership and access model.
Overall, the reports align that Swiggy’s travel offering is now live through CREW and is presented as a premium concierge experience for a limited audience.
