Kia launches the all-new Sorento in India at an introductory price of ₹27.99 lakh. The new model is positioned as a rival to the Toyota Fortuner and is offered with both strong-hybrid and diesel powertrains. Kia also provides options including six- and seven-seat configurations.
The Sorento includes a range of driver-assistance features (ADAS), connected technology, and premium cabin equipment. Reported highlights across outlets include a panoramic sunroof, a head-up display, and a powered tailgate. Both outlets also cite a Bose 12-speaker audio system and AI/voice assistance for in-car functions.
On the technology front, one source notes that the Sorento brings real-time generative AI capability, describing it as the first Sorento globally to receive that feature. Another outlet emphasizes the broader “AI voice assistance” and connected technology package rather than focusing specifically on the generative AI branding. Across coverage, the central common point is the Sorento’s pricing, multi-seat layout, powertrain options, and emphasis on ADAS and advanced in-car features.
