A family running a dosa stall, led by a mother, expands a small street setup into a high-earning business, with reporting citing monthly revenue of about Rs 12 lakh. The story describes how they start with an old cart and rely on consistent food preparation to build demand.

The outlets frame the growth as driven by a mix of local entrepreneurship and online visibility. NDTV reports that the stall gains wider attention after being promoted through social media, helping turn the preparation of the dosa recipe into a viral sensation. As the business grows, the narrative emphasizes how the family’s approach—combining traditional food offerings with promotion—attracts more customers and supports scaling.

Across the available coverage, the core details are that a mother’s dosa recipe becomes the centerpiece of a growing stall operation, and that social media plays a key role in expanding reach beyond a limited local customer base.