Ulta Beauty faces backlash after shoppers learn that the retailer is allowing Flock cameras in its stores. Reports say criticism spreads quickly online, with many customers reacting to the news through comments and posts on the company’s social media pages.

Both outlets describe a surge of negative responses, with shoppers expressing concerns and disappointment about the camera technology. The accounts emphasize public outrage rather than any reported incident inside a specific store. They also do not cite any verified malfunction or security breach, focusing instead on customer reaction to the presence of Flock cameras and what users perceive about privacy and surveillance.

While the core facts—Ulta’s use of Flock cameras and the resulting online criticism—are consistent across sources, the outlets differ mainly in how they frame the controversy: one stresses that “shoppers” are outraged after learning about the cameras, while the other highlights that Ulta’s social media feeds are flooded with criticism. Neither source provides detailed statements from Ulta in the text provided.