Ricky Ponting says the sport needs a marketing overhaul in the United States, arguing that the term “cricket” limits its appeal to new fans. He proposes reframing the format around “T20,” presenting it as a stand-alone, easier-to-understand product for American audiences.
Both outlets report Ponting’s view that growth in the US would be aided by positioning T20 in a way that resonates with mainstream US sports, particularly by making comparisons to baseball and focusing on the format rather than the broader name. The discussion also sits within wider efforts to expand cricket in the US: the International Cricket Council (ICC) has been highlighted for prioritizing development there, including hosting the T20 World Cup. Separately, cricket’s longer-term goals in major international events are mentioned, including aims related to Olympic inclusion at the Los Angeles 2028 Games.
While Yahoo Sports emphasizes Ponting’s desire for a complete rebrand to win young fans, Times of India frames the proposal as a radical pitch to “not call it cricket,” while noting the sport’s institutional development plans. The core point across both sources is Ponting’s push for a T20-led identity to help broaden US interest.
