Apple is reportedly planning new changes to the App Store aimed at increasing revenue and profit. According to Mark Gurman’s weekly newsletter “Power On,” Apple’s new CEO, John Ternus, and the App Store’s head, Eddy Cue, are looking at ways to improve the marketplace’s financial performance, including raising margins and increasing recurring revenue.
The reports do not specify what the changes would be. However, both outlets frame the effort as a set of possible adjustments that could be introduced in the coming weeks or months. NDTV and 9to5Mac both cite Gurman’s account and describe the expected direction of the changes rather than particular features or policy updates. As a result, details such as who would be affected and which parts of the App Store’s business model would be altered remain unclear.
