Japan’s taxi booking app operator Go says ride demand remains strong after the company raises taxi fares. In remarks reported by multiple outlets, Go presents the update as evidence that customers continue to use the service despite higher prices.
Go is backed by Goldman Sachs and has recently drawn attention for completing Japan’s biggest initial public offering this year. Bloomberg and The Japan Times both cite Go’s position that ridership is holding up, with Go’s president, Hiroshi Nakajima, saying riders have adjusted to the higher fares and that demand has not fallen. The outlets attribute this to the idea that many taxi users are less price-sensitive than other consumer groups. Together, the coverage focuses on Go’s current performance and its view that the fare increases do not meaningfully reduce usage.
