The US Open is increasingly associated with prediction markets, with some players and fans engaging through phone-based “trades” on individual match outcomes. Multiple outlets report that gambling operations are being marketed in a trading format, and that users can place bets based on predicted results as events unfold.
The reports describe growing commercial interest in these platforms and highlight that high-activity bettors can generate substantial profits. They also note the visible on-site presence of fans consulting their devices during matches, reflecting how prediction-market participation can shape the viewing experience.
While the outlets agree on the broad trend—tennis moving toward partnerships with prediction markets and the US Open becoming a focal point—coverage differs in emphasis. Some frame the shift as a rebranding of gambling into a financial-like interface, while others focus more on the scale of participation and potential earnings. Across sources, the common thread is that match-by-match prediction markets are becoming more prominent within the tournament’s wider ecosystem.
