A new industry report says digital media continues to replace television in global advertising, with digital formats expected to make up about 80% of ad revenue by 2029. The report also estimates that digital already accounts for roughly 72% of worldwide advertising revenue in 2024.
The outlets cite these figures to illustrate a longer-term shift in where advertisers spend. While the core numbers are consistent, the coverage emphasizes different implications: some frame the change as a decline in TV’s share, while others focus on digital’s growing dominance across formats. Overall, the reporting centers on projections for market share rather than on a specific company, campaign, or regulatory action, and it attributes the trend to the broader migration of advertising budgets to online channels.
No other distinct claims beyond the forecast figures are presented in the sources provided.
