Liverpool announce a five-year shirt sponsorship deal with Turkish Airlines. The new sponsor is set to replace Standard Chartered as Liverpool’s leading shirt partner from the start of the 2027-28 season, when Standard Chartered’s current contract expires.
The reports frame the agreement as a major commercial shift for the club at Anfield. One outlet also says the deal is worth more than $405 million, which would make it among the most lucrative shirt sponsorship arrangements in the Premier League. Another source highlights that the change ends a long period with Standard Chartered, which has been the club’s main shirt sponsor since 2010.
While the outlets agree on the duration and the timing of the transition, they differ in emphasis: coverage varies between the headline announcement, the estimated value of the contract, and the significance of ending the club’s long-standing sponsorship arrangement.
