Emily Cross, a Perth mother, is preparing to take part in this year’s HBF Run For a Reason to support a fundraising mission focused on retinoblastoma. Multiple outlets report that her involvement in the event is driven by her experience with the cancer and her goal of raising community awareness of the condition. The coverage says Cross is taking part in the fundraising run as part of a broader effort to bring attention to retinoblastoma, a cancer that affects the eye. While the articles do not provide detailed medical information, they consistently frame her participation as both a personal battle and a public-facing campaign tied to the event. The reporting also notes that the HBF Run For a Reason is the platform through which she seeks to generate support and awareness. Across the three sources, the central facts are that she is preparing to run and that her fundraising objective is to increase awareness of retinoblastoma.