Apple is gearing up to unveil its first foldable iPhone, a major new product category that the company has been developing for about a decade. Bloomberg reports that Tim Cook returned from a trip to Asia around 2020 unusually energized about foldable phones, suggesting the project gained momentum well before recent preparations.
Multiple outlets describe the foldable iPhone as the biggest design change for the iPhone line in nearly two decades. NDTV characterizes the device as poised to reach a defining moment on Wednesday, when Apple is expected to present the product. Bloomberg also says the company is preparing one of its biggest launches in years and frames the foldable model as the first step into a new form factor for Apple’s handset portfolio.
Price expectations are a key point of emphasis in the coverage. Bloomberg says the foldable iPhone could cost as much as $2,199, while NDTV similarly highlights a price point over $2,000. The overall reporting aligns on the launch timing and the scale of the design shift, with differences mainly in emphasis on background development details and pricing estimates.
