The Board of Control for Cricket in India (BCCI) signs new associate partnerships with Campa, SBI Life and ChatGPT, with total deal value reported at more than Rs 130 crore. The agreements cover a cycle extending through March 2028, according to the outlets.
Sources say the commercial package represents a 44% increase in value compared with the previous cycle. The partnerships are described as supporting India’s home cricket calendar, with the BCCI positioning the arrangements to enhance the overall match and fan experience. Across the reports, the figures, the participating partners and the end date of the agreements are consistent, while the emphasis varies slightly between describing the deal as a “windfall” and framing it as a “deal” or “partnership” milestone.
