Apple’s online store goes offline ahead of today’s “Surprise and Shine” Apple event, which is scheduled to start at 10:00 a.m. Pacific. Multiple outlets report that when users try to access the store, they see an interim page rather than normal shopping content, indicating Apple is preparing its website for upcoming announcements.
The store outage is presented as part of Apple’s recurring event tradition. AppleInsider notes the storefront displays an event-themed graphic with an Apple logo and the message that it will “Be right back.” 9to5Mac and MacRumors similarly describe the store being taken down in advance of the event.
Outlets also outline expectations for what the company may announce during the session. The most widely cited items include the iPhone 18 Pro and iPhone 18 Pro Max, a foldable “iPhone Duo,” Apple Watch Series 12 (and possibly Watch Ultra 4), and AirPods 5. Some reports add the possibility of software update details (such as iOS 27 and macOS Golden Gate) being previewed. Times of India adds that the online store should refresh with new products after the presentation.
