Actors Pooja Hegde and Vijay Deverakonda promote eco-friendly Ganesh Chaturthi celebrations in Mumbai and beyond by endorsing “seed Ganesha” idols as part of the Green Ganpati initiative. Hegde is reported to adopt a seed-embedded Ganesha idol and participate in the approach that combines clay worship with a planting step after immersion. Deverakonda brings home a seed Ganesha idol and urges devotees to choose environmentally responsible festival materials.
The central idea across the coverage is that the idol is made from natural clay (shadu/soil) and includes seeds. After the celebrations, devotees immerse the idol and/or place it in soil so the embedded seeds can germinate and grow into a plant. Outlets also connect the push to concerns about water pollution from idol immersion, especially where plaster of Paris (PoP), synthetic paints, and chemical colours have been used.
Different outlets emphasize who is participating—Hegde in Mumbai and Deverakonda’s broader appeal—while aligning on the same environmental goal: reduce harm to water bodies by using safer, biodegradable materials and encouraging an end-of-festival practice that supports plant growth.
