Actor Sydney Sweeney appears nude in a new advertisement for sports prediction market Novig, according to reporting from two outlets. The ads show Sweeney using footballs to cover her body, while the promotion focuses on the sports betting/predictions offering.
Both sources describe the content as highly explicit and centered on the visual presentation of the campaign. The Daily Mail frames the spot as one of Sweeney’s most “raunchy” advertisements, emphasizing that her appearance could overshadow the marketing message. Another outlet similarly notes that her body is likely to distract from the product details. Neither source disputes the basic details of the advertisement’s subject matter or the use of footballs as covering props.
Overall, the coverage focuses on the ad’s novelty and provocative imagery rather than additional company claims or regulatory context for the promotion.
