Bayer’s chief operating officer says the company has stopped assigning specific sales targets to its teams, instead encouraging employees to “aim higher.” In remarks reported by Fortune and Yahoo News, the executive frames the approach as part of a broader internal redesign of how performance is managed.
The outlets describe the shift in similar terms: Bayer moves away from fixed targets and toward setting direction and expectations internally, with greater emphasis on teams’ autonomy and motivation. Both accounts highlight the question of how such a change affects effort and outcomes, presenting the COO’s position that teams can still perform strongly without prescriptive sales numbers.
While the coverage aligns on the central point—the decision to stop assigning sales targets and adopt a different management approach—neither outlet in the provided material adds detailed figures or specific timelines for the change. The accounts differ mainly in how they headline the theme, with Fortune focusing on the internal reasoning behind the redesign and Yahoo News echoing the same message.
