Apple’s announcement of its first foldable device prompts widespread online reactions, with many users joking that Apple’s naming resembles Microsoft’s earlier naming for its foldable. Posts across social media use the “IYKYK” meme and similar commentary, largely expressing amusement and mild disbelief rather than technical criticism.
The coverage highlights that the response centers on naming conventions, not on confirmed differences in hardware or features. Different outlets point to how the internet quickly draws parallels between brand choices and earlier products from competitors. While some users frame it as “copying,” others treat it as wordplay or coincidence, reflecting the meme-driven nature of the discussion.
Overall, the incident is presented as a culture-and-brand moment: the online conversation focuses on perceived similarities in product names and how quickly audiences connect it to Microsoft’s foldable branding.
