Samsung responds to Apple’s launch of its first foldable iPhone with social-media jokes comparing the timing to Samsung’s earlier foldable efforts. Several outlets report that Samsung frames Apple’s move as coming long after the company’s own foldable devices.

The coverage notes that Samsung’s posts emphasize a “seven years” difference between the two companies’ foldable milestones. The tone is presented as playful and teasing rather than a direct technical critique, with Samsung using wordplay and references to everyday situations to highlight the perceived delay.

While the reports focus on Samsung’s messaging, they do not indicate any new disputes over specifications or performance arising from the posts. Instead, the differing angle is mainly about the framing: Apple is described as entering the foldable category, while Samsung positions itself as the earlier pioneer. The outlets converge on the fact that the exchange occurs on social platforms and centers on the timeline between the companies’ foldable launches.