Amazon and OpenAI are partnering to enable advertisers to reach US-based users through ChatGPT, according to reports from Adweek and CNBC. The effort focuses on integrating advertising capabilities into the AI answer experience, with Amazon helping advertisers connect to what it describes as the “AI answer engine.”
The two outlets describe the move as a shift in how Amazon approaches external AI platforms. CNBC notes that Amazon has previously been cautious about opening its extensive retail and advertising ecosystem to outside AI services. Adweek frames the collaboration as Amazon “targeting ChatGPT’s US users” by supporting advertisers’ integration, suggesting Amazon is leveraging its advertising infrastructure and marketer relationships to broaden the reach of OpenAI’s ad business.
While both sources agree on the core partnership and advertiser access in the US, they differ in emphasis: Adweek highlights the audience-targeting aspect of ChatGPT, while CNBC focuses more on Amazon’s earlier reluctance to integrate external AI tools and the apparent change in strategy.
