Apple code found in iOS 27 suggests Visual Intelligence may eventually include sponsored results alongside normal recommendations. MacRumors reports that the code points to allowing external search providers to insert sponsored content into Visual Intelligence, rather than Apple directly selling the ad space.
Both outlets say the feature would likely work by letting third-party services include sponsored images or listings in the same interface where Visual Intelligence already returns organic visual search or shopping-related results. MacRumors specifically compares the potential approach to sponsored listings on platforms like Amazon and Google, and notes it is unclear whether Apple would receive a share of ad revenue.
Contextually, the reports frame this as part of Apple’s broader push to expand advertising across its ecosystem. MacRumors notes Apple has been adding ad placements in the App Store and Maps in recent months. AppleInsider likewise describes the change as groundwork for more advertising within Visual Intelligence. Neither outlet confirms when the feature will launch or whether it will reach all users.
