Amazon reaches a partnership to let advertisers buy and run ads through ChatGPT, bringing its ad customers access to the AI chatbot’s advertising environment. The move extends Amazon Ads’ efforts to secure “premium” ad supply over time, adding ChatGPT to other high-profile channels.
Quartz reports that the deal gives brands that already advertise on Amazon access to ChatGPT’s ad platform. It also highlights that ChatGPT’s advertising offering has grown to about $1 billion in annualized revenue, suggesting Amazon is targeting a fast-growing new inventory source. Digiday characterizes the arrangement as part of Amazon Ads’ broader strategy of locking down premium ad supply.
The outlets differ mainly in framing: Digiday emphasizes Amazon’s long-running approach to securing premium placement, while Quartz focuses on the specific customer benefit—extending Amazon’s ad reach into ChatGPT—and cites the scale of ChatGPT’s ad revenue. Both describe a new integration that connects Amazon advertisers with ChatGPT’s ad capabilities.
