Amazon is piloting ad services that allow marketers to run ads through ChatGPT, according to reporting about a U.S. test. The offering is described as a managed service that is available via Amazon’s demand-side platform (Amazon DSP).
The pilot comes alongside a separate milestone reported for “ChatGPT Ads,” which is said to have reached a revenue milestone. One outlet frames the development around what marketers need to understand to participate in the managed program and how it is accessed through Amazon DSP. Another source provides limited additional detail beyond referencing the pilot, without adding different context or claims.
