Saudi Arabia’s Public Investment Fund (PIF) is reportedly considering merging Electronic Arts (EA) with its Savvy Games Group, according to people familiar with the matter. The proposed combination would bring major game franchises under a single owner, including EA’s Madden NFL and Savvy’s access to other titles.
The discussion comes after EA’s acquisition by Savvy was finalized in August. One outlet notes that European regulators cleared the deal about six weeks earlier, citing competition and foreign subsidy considerations. Another outlet describes the potential rationale as consolidating blockbuster titles like Madden NFL and Pokemon Go in one organization. Sources differ on specifics such as the timing and whether a formal competition filing in Europe would be required for a merger between companies already controlled by the same parent.
