Former Canadian Prime Minister Justin Trudeau is launching a production company, “Hope & Hard Work,” with his former Chief of Staff Katie Telford. The company’s official launch is scheduled to take place during this year’s Toronto International Film Festival (TIFF), according to reports.
Deadline says Trudeau and Telford will be represented by 3 Arts, citing the pair’s announcement. The National Post notes that the company’s name echoes a slogan closely associated with Trudeau and the Liberal Party during his time in office. Across coverage, the main common elements are the partners involved, the company name, and the TIFF timing, while the outlets differ mainly on emphasis—Deadline focuses on industry and representation details, while the National Post highlights the political association of the slogan.