Miami Beach commissioners approve negotiations with Rockstar Games over a marketing deal connected to Grand Theft Auto 6. The proposal would allow advertising for the game across the city, potentially including placements around Miami Beach. The city manager is tasked with negotiating the terms, which the outlets describe as potentially worth millions of dollars.
Some commissioners raise concerns about GTA 6’s depiction of violence and about how the campaign relates to law enforcement, citing prior police-violence-related issues in connection with the franchise and advertising. Other commissioners support moving forward, arguing that the city can benefit financially and that the deal would be of interest to gamers. Eurogamer adds that, under the approved approach, the brand would be presented only “discreetly,” suggesting limits on how prominently the name and messaging can appear in public advertising.
