Telangana bans the manufacture and sale of “analogue paneer” for one year, according to reports from The Hindu and Business Line. The restriction is imposed by the state’s food safety authority and targets products marketed as paneer while being non-dairy.

Both outlets report that the order prohibits analogue paneer from being sold under the label “paneer.” The stated rationale is concern that such products may be passed off as genuine dairy paneer. The ban is limited to a one-year period, after which the regulation may be reviewed.

While the outlets use slightly different wording—one describing it as a ban on “analogue paneer” and the other focusing on the sale of analogue paneer as “paneer”—they align on the core measure: Telangana food safety officials restrict production and retail labeling of analogue paneer for twelve months over authenticity and compliance concerns.