Arizona files a lawsuit against L’Oréal, alleging the company failed to disclose cancer risks associated with chemical hair relaxers. The state claims L’Oréal hid evidence that its hair relaxer products could cause cancer in women.
The complaint, filed by Democratic Attorney General Kristin Mayes in state court, seeks damages and penalties. It argues L’Oréal violates Arizona’s consumer protection laws by marketing hair relaxer products—used predominantly by African American women—without warning consumers about alleged links to ovarian and uterine cancers. Sources also note the lawsuit is framed as Arizona’s first state-level legal action on this issue.
The case is part of a broader wave of litigation brought by users and their families in similar matters, according to coverage. Arizona’s filing highlights the market context, describing chemical hair relaxers as a large industry segment within hair products marketed to Black consumers. While outlets focus on different aspects—such as legal novelty, alleged nondisclosure, or consumer impact—they agree on the core allegation and the state’s attempt to hold L’Oréal accountable.
