Missouri head coach Eli Drinkwitz says he tried to embarrass Kansas in the closing seconds of their rivalry game. Drinkwitz’s comments come after a viral “Civil War” hype video tied to Kansas’ “Border Showdown” matchup, which escalates tensions around the rivalry.

According to reporting, Drinkwitz describes his decision-making in the game’s final moments as intentional, saying he was “embarrassed” by Kansas’ hype and that he attempted to embarrass the program in response. The outlets frame the controversy as a fallout from the hype video and the heated atmosphere it contributes to, rather than a single on-field incident.

While the sources differ mainly in wording—Fox emphasizes the coach’s stated intent to “embarrass,” and The Post highlights Drinkwitz’s direct explanation—the core points align: Kansas’ viral rivalry content is at the center of the dispute, and Drinkwitz publicly characterizes his late-game actions as a deliberate attempt to retaliate in kind.