Rochelle Humes says she feels it is unsafe to wear expensive items in London. Speaking on her podcast, Ladies Who Launch, the 37-year-old singer and presenter remarks that people “can’t wear a Rolex in London now,” adding that it is “too scary to wear anything nice” in the capital. The outlets describe her comments as reflecting concerns about crime and personal safety in London, with the message framed around the difficulty of wearing luxury watches in public. The reports also reference her previous public appearances featuring high-value jewellery, but the central point across coverage is her claim that Rolex owners should not expect to wear the watch openly in London due to perceived risk. The accounts present her comments as personal observations rather than reporting a specific incident, and they emphasize her broader warning about safety and the atmosphere for carrying visible luxury goods in London.