AT&T announces a new wireless pricing option called “Build-a-Plan,” which lets customers select the components of their mobile service. The plan starts at $15 per month, according to multiple reports. While customers can choose the features they want, the initial offering is limited in data allotment. Engadget reports that the starting configuration includes 1GB of data, indicating that additional data and/or other add-ons would be required to increase usage beyond that baseline. 9to5Mac similarly describes the plan as a way to tailor service features to individual needs, with pricing beginning at $15 per month. The reports do not describe the full customization menu in detail, but both outlets characterize the option as a modular plan designed to give customers control over what they purchase rather than requiring a fixed package. The “Build-a-Plan” offer is presented as a new entry point for customers looking for lower-cost wireless service, with the total price depending on selected features.