Apple is reportedly accelerating changes to its retail stores, including a redesign of the Genius Bar area and modifications tied to online ordering and in-store programming. Multiple outlets say the updates aim to standardize store layouts, with planned changes appearing in new and refreshed locations.
The redesign is described as including a revamped “Avenue” area, the return of dedicated Genius Bars, and the addition of wooden bays for customer pickup of online orders and “Today at Apple” sessions. One outlet also reports Apple is moving away from the large video walls that have been present in many stores. Apple could also update employee and back-of-house spaces as part of the overhaul.
While outlets differ in how broadly they describe the scope and rollout speed, they broadly agree on the key visible changes to customer-facing areas—Genius Bar setup, the Avenue layout, and pickup-related counter or bay designs—and on video walls being removed in at least some stores. The changes are presented as part of Apple’s evolving retail strategy under shifting leadership priorities.
