Jelly Roll is partnering with the NHL on an Amazon Music Original song titled “Rise Up” ahead of the 2026 Stanley Cup playoffs. Multiple outlets report that the track is released as a streaming offering on Amazon Music. Billboard adds that the NHL plans to use the song across its digital and in-arena platforms during the postseason. The anthem is set to appear in game broadcasts, be integrated into in-arena programming, and spread through social media and NHL digital channels. According to Billboard, the NHL and Jelly Roll are framing “Rise Up” as a song for the league’s playoff run, with the anthem designed to accompany NHL postseason coverage and fan-facing content. The Daily Caller similarly highlights the collaboration and notes the availability of the song for streaming on Amazon Music. Overall, the reporting describes a coordinated release and distribution plan that links Jelly Roll’s music with NHL playoff programming through multiple media channels.