The Government says it will give local farmers first preference in supplying Jamaica’s tourism sector. The announcement is tied to national tourism goals to attract 10 million visitors and generate US$10 billion in tourism earnings over the next decade.
The Jamaica Star and Jamaica Gleaner both report that the policy aims to strengthen local participation in tourism. The Gleaner adds that the move aligns with the tourism ministry’s “Tourism 3.0” development framework, which focuses on improving linkages and building capacity across local industries. While the outlets agree on the core goal of prioritizing farmers and the broader tourism targets, they emphasize slightly different context: the Star highlights the preference for farmers, while the Gleaner also details the framework behind the initiative.
Overall, all sources frame the decision as part of a longer-term strategy to increase Jamaican involvement in the tourism value chain, particularly through agricultural supply to tourism businesses.
