Sydney Sweeney loses more than 200,000 Instagram followers after a nude sports-betting advertisement draws criticism, according to reporting from multiple outlets. The backlash is driven by comments from Olympic and professional athletes who argue the campaign sexualizes women in sport and undermines women’s athletic achievements.
The outlets describe athletes condemning the Novig advertisement as a “mockery” of women in sports. One outlet also frames the situation as a broader reaction to “sexualising women’s sport,” while the other two focus on the follower decline following the public dispute. While the articles align on the core timeline—criticism over the nude ad, followed by a drop in followers—they do not present detailed evidence for the exact cause beyond the controversy, and they vary slightly in the phrasing used to describe the athletes’ response.
Overall, the coverage centers on a spike in public scrutiny of the betting advert, the athletes’ condemnation, and the reported, rapid loss of Instagram followers by Sweeney in the wake of the controversy.
