Anytime Fitness’ marketing claim that members can use “any gym” across its network is found to be misleading, according to reporting by multiple outlets. The chain says members can visit any of about 600 locations nationwide.
However, the coverage indicates that using gyms in different locations can affect what members pay. In some cases, members may be required to pay additional fees depending on where they train, undermining the practical meaning of “any gym” access for all members.
The outlets present the same core issue: the company’s broad access promise does not necessarily translate into uniform pricing or consistent membership benefits across the network. While the outlets focus on the consumer impact and the mismatch between advertising and costs, they do not offer a broader differing narrative beyond the claim being misleading in this respect.
