Debenhams Group completes the sale of the Nasty Gal brand for £12 million, including its global intellectual property rights, to WSG Brands. The deal is reported as worth about $16 million.
The outlets describe Nasty Gal as a previously acquired fashion brand. The Independent notes that Boohoo bought Nasty Gal nearly a decade earlier for $20 million (£14.8 million), setting a higher prior purchase value than the current sale price. Retail Gazette frames the transaction as a business agreement focused on the brand and its worldwide IP rather than a broader operational transfer.
Across coverage, the main differences are in the stated currency figure and emphasis. Some outlets foreground the £12m amount, while others lead with the $16m value. The reporting also varies slightly in how much background is provided about earlier ownership, but all describe the same seller, buyer, and core scope of the sale.
