Amazon confirms that its October Prime Day promotion is scheduled to run for two days starting Oct. 6. Both outlets report that early deals are already available ahead of the main event.

The coverage focuses on what shoppers should expect and how to prepare. Fox News highlights the event’s start date along with shopping tips and a rundown of deals currently on offer, while TechRadar emphasizes that the dates are now official and spotlights early bargains across categories such as TVs, appliances, and smart home devices. Across the two reports, the main common points are the confirmed timing of the October Prime Day event and the availability of discounted items before the sale officially begins.

While the outlets differ in their style—one providing a broader shopping guide and the other curating specific early picks—both present the same core information: Prime Day is returning in October, begins on Oct. 6, and Amazon has opened certain offers prior to the event’s start.