JustWatch Group, known for the JustWatch streaming guide, is launching an ad-supported video service, “JustWatch TV,” in October. The service is presented as an AVOD offering and also includes transactional (TVOD) elements, expanding the company’s role from discovery to streaming within its platform.
Deadline reports the service will be available through the JustWatch app and website. It will launch in October across multiple countries, including the U.S. and Canada, the UK and Ireland, several European markets such as Germany, Austria, Switzerland, France, Italy and Spain, and additional regions including Australia and New Zealand. Variety similarly describes the rollout as an AVOD debut.
Across the coverage, the central focus is JustWatch using its existing user base and search-driven discovery to drive playback, with the difference mainly in emphasis: Variety highlights the AVOD launch, while Deadline specifies the combined ad-supported and transactional approach and provides broader launch-market and availability details.
